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Ingredient encyclopedia

Colorant

Titanium Dioxide

Titanium Dioxide is used to tint, brighten, or visually distinguish a product.

Titanium Dioxide (CI 77891)Titanium Dioxide
Titanium Dioxide ingredient visual reference
Used in 10 products

Role

Why we use it

Color helps customers identify scents, seasonal drops, and product types more easily.

Texture

How it feels

Mainly visual; it should not drive the product's moisturizing or cleansing performance.

Context

Good to know

Color additives in cosmetics are subject to FDA rules for permitted uses and labeling.

Label

Also listed as

Titanium Dioxide (CI 77891)Titanium Dioxide
Titanium Dioxide | Ingredient Encyclopedia | Colorado Bath & Body